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This site has the following on the web page, "1,000 1,500." We noticed that the web page also said " 1,500 2,000." It also stated " Esse 300 Inset Multi Fuel 3kw. Converting an inefficient open fire into an economical solid fuel inset stove. 50 We offer a one-stop full installation service. Defra approved multi fuel stoves perfect for replacing your old smelly open fire. Will sit nicely into a standard fireplace opening. With elegant curves and traditional cast iron detailing these multi fuel stoves are easily controlled." The header had stoves as the highest ranking keyword. It was followed by worcester, worcestershire, and woodburners which isn't as ranked as highly as stoves. The next words the site uses is woodburning stove. wood burning stove was also included and might not be viewed by search engines.